I'm a Product Designer and CRO specialist with over 15 years of experience in design strategy and conversion rate optimisation. I work with iconic brands, corporate leaders, startups, and growing businesses to produce high-impact designs driven by data and bold creative thinking.
Removing the guesswork by using data and analysing key interactions between users and products through an ongoing process of research, testing, and refinement to drive the desired behaviour and clear the path to conversion.
Use wireframes and flowcharts to define the user flow through the product and the overall location of items, features, and information. Building interactive prototypes to ensure that the product behaves as end users expect.
Implement design concepts on multiple platforms by using semantic markup, native CSS3 features, and industry best practices while focusing on maintaining design integrity throughout the project.
I graduated with an MBA degree in digital marketing and was immediately offered a job at a top design agency, where I gained experience and worked for brands like eBay, HP, Microsoft, Adobe, Ford, and Corvette.
Karachi University -
British Council -
User Interface and Interaction
User flow, wireframes, and prototypes
Qualitative and quantitative research
A/B Testing and data-driven design
Usability and accessibility
Agile and lean project management
Sketch, Figma and Flinto
Balsamiq Mockups, Invision, Marvel
UserZoom, Contentsquare and Hotjar
Optimizely, VWO, GA, Looker and Kibana
HTML5, CSS3, JS, Command Line, Inky and Git
Foundation and Bootstrap
WAVE and Treejack
Jira, Pivotal Tracker and MS Project
Please feel free to reach out to me if you have any ideas, projects, or opportunities that you would like to discuss. You can connect with me on LinkedIn or reach out to me directly by phone. I am always open to hearing new ideas and working together.