bPay by Barclaycard provides an extra layer of convenience for payments. bPay offers three new wearable ways to pay: a wristband, a keyring fob and a sticker that can be affixed to the back of a mobile phone, effectively turning anything into contactless payment device. bPay digital wallet is linked to the users' wearable device and can be used to make payments up to the value of £30 at more than 300,000 locations across the UK.
As the UX Designer, I worked on the plan and design of the bPay user journeys, sitemaps, prototypes, user interface and front-end development. In addition to the design and front-end work, I engaged myself in the user research study and conducted Guerrilla Usability Testing to find errors and responsively fixed them to offer seamless user experience.
bPay reported an increase in sales after a year the product was launched. The customer satisfaction feedback suggested 90% liked the overall design of the website, and the mobile app.