Merchant Portal is a robust system that allows merchants to manage daily deals, discount codes, vouchers and cashback. The dashboard gives insights about the number of deals sold in the timeframe, sales and redemption figures, commission paid on transactions, segment sales by gender and demographics, ideas to promote deals and more.
As a UX Designer, I recreated and redesigned the desktop website to mobile-first. The brief included improving the overall user experience, producing information architect site maps, wireframes, prototypes, and user interfaces, and optimising the loading speed and performance. I engaged myself soundly in user research studies and conducted usability tree testing to evaluate the discoverable topics in the system.
The incremental approach was taken to replace views while maintaining the existing functionality. The project observed zero downtime during the transition period and was highly appraised by the senior management.
