Khurram Alvi

Responsible for optimising experiences and enhancing conversion rates for the UK's largest real estate business, Zoopla, through functional design.

Translate business and user needs and technological constraints into solution concepts that are engaging, meaningful, and user-friendly across all channels.

Collaborate closely with product, business, and engineering teams to get early feedback and optimise the end-to-end user experience.

Adopt a human-centred approach and employ both qualitative and quantitative methodologies to validate solutions.

Contribute to top-tier design components and UX patterns within the global design system while committing to uphold the highest standards.

Present ideas to stakeholders, convey the value of design, and integrate Design Thinking principles into the company's approach.

Led and designed the user experience and interface of TSB products from conception to launch in collaboration with product managers, engineers, UX researchers, and content strategists.

Utilise both qualitative and quantitative data to transform research findings into valuable products for millions of TSB users.

Design end-to-end flows and simple yet elegant experiences for supported platforms and mobile apps. Validate designs by creating multiple concepts and prototypes.

Define, create, and develop design systems for web and native mobile applications.

Collaborate with UX researchers to test atomic design, ensuring accessibility, usability, and consistency.

Actively seek and offer feedback from designers and the wider product team to consistently enhance the standard of design quality.

Responsible for driving conversions for Auto Trader, the largest car marketplace in the UK, through the functional design and optimisation of digital products.

Lead the A/B testing and personalisation framework, and promote a test-and-learn culture within the company.

Use qualitative and quantitative research methods to understand customers' goals, needs, and behaviours. Work with designers, engineers, and data scientists to convert problems into opportunities.

Develop test plans and hypotheses, identify valuable metrics, and create meaningful test ideas that provide value and insights to the business.

Ensure that accurate data is being collected and employ statistical methods to distinguish between the noise in the data and actual results.

Organise and participate in the design workshops, sprints and retros. Innovate and set a vision for experimentation and personalisation.

Design a cross-platform, multilingual white-label eCommerce platform for Love Holidays, enabling B2C customers to book hotels and flights.

Design numerous iterations, test and learn swiftly to continuously enhance the user experience and conversion funnel across various channels.

Lead a data-informed approach to understand, analyse, report, and act on the available data.

Liaise with product owners, business analysts, and scrum masters to ensure that stories and acceptance criteria are well defined beforehand in the sprint.

Keep senior management informed about the progress of the experimentation.

Commercial leadership role responsible for the design, optimisation of conversion rates, and growth of STA Travel across various regions, including the UK, USA, Germany, France, Australia, and Thailand.

Managed the UX team and drove UX research activities, including user testing, interviews, and the creation of personas. Led the design process, user journeys, wireframes, and high-fidelity prototypes and designs.

Liaised with internal teams, negotiated with external suppliers, and was responsible for creative decisions.

Lead the planning process for experiments to identify the most valuable ideas for implementation, provide data-driven insights to enhance revenue and conversion rates, and prioritise the backlog alongside product owners.

Analyse the experimental results and provide stakeholders with reports containing actionable insights.

Responsible for the hiring and development of professional design and CRO teams.

Design cross-platform, multilingual white-label applications for booking tours and collecting payments from both B2C and B2B customers. The brand encompasses Trafalgar, Contiki, Insight Vacations, and Uniworld.

Create information architecture, which includes site maps, user flows, page schematics, functional requirements, and prototypes.

Cultivate a 'customer-centric' mindset and guide a team of designers to deliver digital products on time.

Lead A/B testing, heatmap analysis, and tracking activities. Analyse data, design patterns, and make recommendations where appropriate to enhance sales and user experience.

Develop, maintain, and optimise enterprise-level applications to promote wearable contactless devices and manage account payments on both web and native mobile applications. The project includes bPay and Bespoke Offers.

Adopt and implement best practices regarding web standards, accessibility, and front-end performance.

Ensure that the designs and markup are consistent and comply with the brand style guide and specifications used across platforms.

Collaborate with a remote team of UX designers, front-end developers, engineers, and testers based in the USA.

Design an e-commerce platform for Rexel, a leader in electrical supplies. The brand encompasses Denmans, Newey and Eyre, Parker Merchanting, and WF Senate.

Manage responsive websites, mobile applications, micro-sites, and marketing campaigns.

Conduct user testing on designs to guarantee optimal usability and performance.

Lead web design, organise workshops for the creative team, and generate proposals for the business.

Provided leadership and guidance to web design and front-end development teams.

Design and develop a web experience for the pharmaceutical sector.

Create websites, microsites, and user-editable newsletter templates.

Enhance the visual appearance and implement optimal coding practices to reduce page load times and improve accessibility.

Collaborate closely with the marketing teams to ensure high-quality design from the conceptual stage to completion.

Create a digital experience for LifestylesatHome, an eCommerce store.

Devise and guide strategic, customer-focused decision-making.

Implement and oversee digital strategy and UX recommendations.

Maximise conversion and retention through A/B testing, heat maps, and surveys.

Manage several high-priority concurrent projects, including eBay, HP, and Microsoft as clients.

Manage outsourcing and third-party partners, both on-site and offshore.

Oversee the complete product development lifecycle for various partners of Logo Design Guru.

Engage in both agile and lean streams.

Establish milestones, manage risks, and generate delivery reports to keep stakeholders informed.

Recruit for various staff positions in web design, front-end development, project management, and quality testing.

Collaborate with business and product owners to develop epics and compose user stories.

Design and create web experiences for startup businesses.

Develop and maintain web and mobile applications, microsites, and email campaigns.

Collaborate closely with the marketing team to create engaging and innovative web and mobile applications.

Create digital experiences for ICI, Allianz EFU, Syngenta, and Telenor.

Develop and maintain CBT, kiosks, web intros, banners, and marketing videos.

Collaborate closely with UX and cross-functional teams to deliver digital projects.