Khurram Alvi

I am a Senior Product Designer with over 15 years of experience in design strategy and a keen interest in functional design and conversion rate optimisation. I worked with iconic brands, corporate leaders, startups, and growing businesses to create high-impact designs informed by data and bold creative thinking.

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design_servicesDesign

I always strive to create memorable experiences that are visually appealing, functional, and distinctive, whether through inspiring marketing websites, compelling e-commerce sites, or user-friendly applications that provide real benefits to users.

important_devicesBuild

I design and build bespoke business websites and online stores for all industries worldwide. All websites use semantic markup and native CSS3 features and adhere to industry best practices, ensuring seamless operation across all touchpoints.

chart_dataOptimise

I remove uncertainty by using data to analyse critical interactions between users and products. Through ongoing research, testing, and refinement cycles, I effectively foster the desired behaviours to improve conversion.

Education

I graduated with an MBA in digital marketing and was offered a position at a prominent design agency, where I gained valuable experience working with brands such as eBay, HP, Microsoft, and Adobe.

school
MBA (Marketing)PAF-KIET - Aug 2007
workspace_premium
CS Certified ExpertContentSquare - Nov 2022
data_thresholding
PRINCE2® PractitionerAPMG - Dec 2014
verified
Six Sigma Black BeltBritish Council - May 2008

Skills

General Skills
UX, UI and Design System
User flow, Wireframes and Prototypes
Qualitative and Quantitative Research
A/B Testing and Data-Informed Design
Front-End Development
CSS Frameworks
Usability and Accessibility
Agile and Lean Project Management
Technical Skills
Figma, Sketch, Webflow and Framer
FigJam, Miro and Balsamiq Mockups
UserZoom, Contentsquare and Hotjar
Optimizely, VWO, GA, Tableau and Kibana
HTML5, CSS3, JS, Command Line and Git
Tailwind, Bootstrap and Foundation
WAVE and Treejack
Jira, Asana and Basecamp

Experience

ZOOPLASenior Product Designer
Jan 2022 - SEP 2025
  • Responsible for optimising experiences and enhancing conversion rate for the UK's largest real estate business, Zoopla, through functional design.
  • Translate business and user needs and technological constraints into solution concepts that are engaging, meaningful, and user-friendly across all channels.
  • Collaborate closely with product, business, and engineering teams to get early feedback and optimise the end-to-end user experience.
  • Adopt a human-centred approach and employ both qualitative and quantitative methodologies to validate solutions.
  • Contribute to top-tier design components and UX patterns within the global design system while committing to uphold the highest standards.
  • Present ideas to stakeholders, convey the value of design, and integrate Design Thinking principles into the company's approach.
TSB Bank PlcProduct Designer
Feb 2021 - Jan 2022
  • Led and designed the user experience and interface of TSB products from conception to launch in collaboration with product managers, engineers, UX researchers, and content strategists.
  • Utilise both qualitative and quantitative data to transform research findings into valuable products for millions of TSB users.
  • Design end-to-end flows and simple yet elegant experiences for supported platforms and mobile apps. Validate designs by creating multiple concepts and prototypes.
  • Define, create, and develop design systems for web and native mobile applications.
  • Collaborate with UX researchers to test atomic design, ensuring accessibility, usability, and consistency.
  • Actively seek and offer feedback from designers and the wider product team to consistently enhance the standard of design quality.
Auto TraderPrincipal Product Designer
Jul 2019 - Oct 2020
  • Responsible for driving conversions for Auto Trader, the largest car marketplace in the UK, through the functional design and optimisation of digital products.
  • Lead the A/B testing and personalisation framework, and promote a test-and-learn culture within the company.
  • Use qualitative and quantitative research methods to understand customers' goals, needs, and behaviours. Work with designers, engineers, and data scientists to convert problems into opportunities.
  • Develop test plans and hypotheses, identify valuable metrics, and create meaningful test ideas that provide value and insights to the business.
  • Ensure that accurate data is being collected and employ statistical methods to distinguish between the noise in the data and actual results.
  • Organise and participate in the design workshops, sprints and retros. Innovate and set a vision for experimentation and personalisation.
Love HolidaysUX & UI Designer (Contract)
Mar 2019 - Jun 2019
  • Design a cross-platform, multilingual white-label eCommerce platform for Love Holidays, enabling B2C customers to book hotels and flights.
  • Design numerous iterations, test and learn swiftly to continuously enhance the user experience and conversion funnel across various channels.
  • Lead a data-informed approach to understand, analyse, report, and act on the available data.
  • Liaise with product owners, business analysts, and scrum masters to ensure that stories and acceptance criteria are well defined beforehand in the sprint.
  • Keep senior management informed about the progress of the experimentation.
STA TravelUX Design & Optimisation Manager
Mar 2018 - Feb 2019
  • Commercial leadership role responsible for the design, optimisation of conversion rates, and growth of STA Travel across various regions, including the UK, USA, Germany, France, Australia, and Thailand.
  • Managed the UX team and drove UX research activities, including user testing, interviews, and the creation of personas. Led the design process, user journeys, wireframes, and high-fidelity prototypes and designs.
  • Liaised with internal teams, negotiated with external suppliers, and was responsible for creative decisions.
  • Lead the planning process for experiments to identify the most valuable ideas for implementation, provide data-driven insights to enhance revenue and conversion rates, and prioritise the backlog alongside product owners.
  • Analyse the experimental results and provide stakeholders with reports containing actionable insights.
  • Responsible for the hiring and development of professional design and CRO teams.
The Travel CorporationUX & UI Designer
May 2016 - Feb 2018
  • Design cross-platform, multilingual white-label applications for booking tours and collecting payments from both B2C and B2B customers. The brand encompasses Trafalgar, Contiki, Insight Vacations, and Uniworld.
  • Create information architecture, which includes site maps, user flows, page schematics, functional requirements, and prototypes.
  • Cultivate a 'customer-centric' mindset and guide a team of designers to deliver digital products on time.
  • Lead A/B testing, heatmap analysis, and tracking activities. Analyse data, design patterns, and make recommendations where appropriate to enhance sales and user experience.
Barclays Bank PlcFront-end Developer
Apr 2014 - Apr 2016
  • Develop, maintain, and optimise enterprise-level applications to promote wearable contactless devices and manage account payments on both web and native mobile applications. The project includes bPay and Bespoke Offers.
  • Adopt and implement best practices regarding web standards, accessibility, and front-end performance.
  • Ensure that the designs and markup are consistent and comply with the brand style guide and specifications used across platforms.
  • Collaborate with a remote team of UX designers, front-end developers, engineers, and testers based in the USA.
RexelSenior Web Designer
Oct 2011 - Mar 2014
  • Design an e-commerce platform for Rexel, a leader in electrical supplies. The brand encompasses Denmans, Newey and Eyre, Parker Merchanting, and WF Senate.
  • Manage responsive websites, mobile applications, micro-sites, and marketing campaigns.
  • Conduct user testing on designs to guarantee optimal usability and performance.
  • Lead web design, organise workshops for the creative team, and generate proposals for the business.
  • Provided leadership and guidance to web design and front-end development teams.
Ultimate PromotionsWeb Designer
Feb 2010 - Sep 2011
  • Design and develop a web experience for the pharmaceutical sector.
  • Create websites, microsites, and user-editable newsletter templates.
  • Enhance the visual appearance and implement optimal coding practices to reduce page load times and improve accessibility.
  • Collaborate closely with the marketing teams to ensure high-quality design from the conceptual stage to completion.
LifeStyle DirectDesign Consultant
Feb 2009 - May 2009
  • Create a digital experience for LifestylesatHome, an eCommerce store.
  • Devise and guide strategic, customer-focused decision-making.
  • Implement and oversee digital strategy and UX recommendations.
  • Maximise conversion and retention through A/B testing, heat maps, and surveys.
Logo Design GuruProject Manager
Mar 2006 - Dec 2008
  • Manage several high-priority concurrent projects, including eBay, HP, and Microsoft as clients.
  • Manage outsourcing and third-party partners, both on-site and offshore.
  • Oversee the complete product development lifecycle for various partners of Logo Design Guru.
  • Engage in both agile and lean streams.
  • Establish milestones, manage risks, and generate delivery reports to keep stakeholders informed.
  • Recruit for various staff positions in web design, front-end development, project management, and quality testing.
  • Collaborate with business and product owners to develop epics and compose user stories.
ZapsnetDesign Lead
Jan 2005 - Feb 2006
  • Design and create web experiences for startup businesses.
  • Develop and maintain web and mobile applications, microsites, and email campaigns.
  • Collaborate closely with the marketing team to create engaging and innovative web and mobile applications.
Enabling TechnologiesRich Media Designer
Jan 2003 - Dec 2004
  • Create digital experiences for ICI, Allianz EFU, Syngenta, and Telenor.
  • Develop and maintain CBT, kiosks, web intros, banners, and marketing videos.
  • Collaborate closely with UX and cross-functional teams to deliver digital projects.

Projects

ImageSearch optimisation reduced the exit rate and increased agent lead conversion by 8.76%.Read case studynorth_east
ImageDesigned TSB's unified design system, enabling the business to deliver features 35% faster.Read case studynorth_east
ImageBrand refresh delivered 4% conversion uplift on mobile and 3.8% on desktop.Read case studynorth_east
ImageSearch UX improved. Reduced zero results by 86% and increased seller leads by 6.33%.Read case studynorth_east
ImageCheckout optimisation drove a 5.22% increase in conversion YoY by enhancing clarity.Read case studynorth_east
The Travel CorporationBooking Engine redesign delivered a 5% increase in conversions through strategic UX/UI and A/B testing.Read case studynorth_east
ImageDelivered Bespoke Offers platform upgrade (zero downtime) & developed the innovative 'Beat My Price' tool.Read case studynorth_east
ImageRefactored complex B2B Portal to mobile-first experience, delivered with zero downtime.Read case studynorth_east
The Original HairstylerLaunched e-commerce store and transformed user journey, boosting revenue by 25%.Read case studynorth_east

Contact

Please feel free to reach out if you have any ideas, projects, or opportunities you would like to discuss. I am always open to hearing new ideas and collaborating together.

Let's Talk

You can contact me through LinkedIn, email, or phone. Alternatively, please complete the form below, and I will do my utmost to respond within 24 hours.

callPhone: +44 753 713 6008
location_onLocation: Rochester, Kent - UK
mailEmail: hello@khurramalvi.com
groupLinkedIn: linkedin.com/in/khurramalvi