Khurram Alvi Website

Khurram Alvi

I'm a UX Design and CRO Manager with over 10 years' experience. I manage design teams, lead thoughtful designs and optimise user experiences. I work with iconic brands, corporate leaders, startups and growing businesses producing high impact designs driven by data and bold creative thinking.

UX Design

Use wireframes and flow charts, define the user flow through product and overall location of items, features, and information. Building interactive prototypes to ensure that the product behaves as the end-users expect.

Conversion Rate Optimisation

Removing the guesswork by using data and analysing key interactions between users and products through an ongoing process of research, testing and refinement to drive the desired behaviour and clear the path to conversion.

Front-End Development

Implement design concepts to multiple platforms by using semantic markup, native CSS3 features and industry best practices while focusing on maintaining design integrity throughout the project.


I graduated with an MBA degree in Digital Marketing. I was forthwith offered a job at a top branding agency where I gained experience working for big brands like eBay, HP, Microsoft, Adobe, Ford and Corvette.

MBA (Marketing)


PRINCE2® Practitioner


Bachelor of Commerce

Karachi University -

Six Sigma Black Belt

British Council -


General Skills

Userflow and Wireframe

Prototype and Interaction

User Interface Design

A/B Split Testing and Heatmap

Data-Driven Design

Email Marketing

Front-End Development

CSS Framework

Version Control

User and Product Research

Information Architecture

Usability and Accessibility

Requirement and Data Analysis

Agile Project Management - Scrum

Team Building and Collaboration

Technical Skills

Balsamiq Mockups

Invision, Marvel and Flinto

Sketch and Adobe Photoshop

Adobe Target, GO, VWO and Hotjar

GA, Mixpanel and GTM

Inky and MailChimp

HTML5, CSS3 and JavaScript

Foundation and Bootstrap

Git and SVN


Command Line

WAVE and Treejack

MS Office Suite

Jira and Pivotal Tracker

MS Project


STA Travel

Global UX Design and CRO Manager

  • Commercial leadership role, accountable for design, conversation rate optimisation and growth of STA Travel in multiple global regions. Region includes UK, USA, Germany, France, Australia, and Thailand.
  • Manage UX team and drive the UX research activities such as user testing, interviews and creation of personas. Lead design process, user journeys, wireframes and high fidelity prototypes and designs.
  • Negotiate and liaise with internal teams, and external suppliers and responsible for creative decision.
  • Drive the test planning process to identify the most valuable tests to be performed, provide data-driven input with an aim to improve revenue and conversion rates, and prioritise tests with product owners.
  • Conduct in-depth analysis of test results, provide reports and actionable insights to the stakeholders.
  • Responsible for hiring and development of professional design and CRO teams.

The Travel Corporation

Lead UX and UI Designer

  • Design cross-platform and multilingual white label applications to book tours and collect payments from B2C and B2B customers. Brand includes Trafalgar, Contiki, Insight Vacations, and Uniworld.
  • Produce information architecture including site maps, userflows, page schematics, functional requirements and prototypes.
  • Evaluate and optimise design and front-end processes within the company.
  • Establish a 'customer centric mind-set' and mentor team of designers and front-end developers to deliver digital products in timely manner.
  • Lead a/b testing, heatmap and tracking activities. Analyse data and design patterns and make recommendations where appropriate to improve sales and user experience.
  • Lead UX pitches, user discovery and stakeholder workshops.

Barclays Bank Plc

UX Designer

  • Design enterprise-level applications to sell wearable contactless devices and manage account payments. Project includes bPay and Bespoke Offers.
  • Develop, maintain and iterate cross-platform applications.
  • Adopt and use best practise in regards to web standards, accessibility and front-end performance.
  • Ensure designs and markup are consistent and follow brand style guide and specifications currently being used across platforms.
  • Work with remote team of UX designers, front-end developers, engineers and testers based in USA.
  • Liaise with product owners, business analyst and scrum master to ensure stories and acceptance criteria are well define in sprint beforehand.


Design Manager

  • Design e-commerce platform for electrical supplies market leader Rexel. Brand includes Denmans, Newey and Eyre, Parker Merchanting and WF Senate.
  • Manage responsive websites, mobile apps, micro-sites and marketing campaigns.
  • Utilise research, psychology, and UX best practice to take a consumer-centric approach and help organisation to make digital strategy and UX decisions.
  • Facilitate user testing for designs to ensure highest level of usability and performance.
  • Lead and mentor web design and front-end development teams.
  • Help instigate and organise creative team workshops.
  • Generate proposals and pitches for the business.

Ultimate Promotions

Senior Web Designer

  • Design web experience for pharmaceuticals industry.
  • Develop websites, micro-sites and user editable newsletter templates.
  • Improve visual appearance and adapt best code optimisation practice to improve the page load time and accessibility.
  • Work closely with the marketing teams to ensure high quality design from conceptual stage to completion.
  • Manage and mentor junior designers and front-end developers.

LifeStyle Direct

Design Consultant

  • Design overall digital strategy of LifestylesatHome an e-commerce store.
  • Plan and facilitate strategic, customer-centric decision making.
  • Execute and monitor digital strategic and UX recommendations.
  • Maximise conversion and retention through a/b testing, heatmaps and surveys.
  • Optimise user journey for all digital channels (web, mobile and tablet).

Logo Design Guru

Project Manager

  • Manage multiple high priority concurrent projects. Client includes eBay, HP and Microsoft.
  • Manage outsourcing and third-party partners, both offsite and offshore.
  • Manage full product development lifecycle for multiple partners of Logo Design Guru.
  • Work in both Waterfall and Agile streams.
  • Create milestones, manage risk and build delivery reports to update stakeholders.
  • Recruit for multiple staff positions across web design, front-end development, project management and quality testing.
  • Work with business and product owners to write user stories and construct epics.


Design Lead

  • Design web experience for startup businesses.
  • Develop and maintain web and mobile applications, micro-sites and email campaigns.
  • Work closely with the marketing team to deliver compelling and ground-breaking web and mobile applications.

Enabling Technologies

Rich Media Designer

  • Design digital experiences for ICI, Allianz EFU, Syngenta and Telenor.
  • Develop and maintain CBT, kiosk, web intros, banners and marketing videos.
  • Work closely with UX and cross-functional teams to deliver digital projects.



If you have any ideas, projects or opportunities you'd like to discuss, please do not hesitate to get in touch. Drop an email by using form, contact via telephone or simply connect on LinkedIn.

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